If you have an online sign-up form on your website, they’ll need to type in their contact information. Where you’re asking - online, at an event, or in-store - determines what the customer needs to do to join your list.įor example, if you have scan-to-join QR code signage hanging around your store, they’ll need to use their mobile phone to sign up. This means letting people know what they can expect in terms of frequency, that they can unsubscribe easily at any time, and that you’ll never share their contact information. Or maybe they think you’ll share their emails with someone else.īy identifying these objections, you can address them head-on to remove the risk. They may worry you’re going to send them information that they’re not interested in. There’s a bit of a risk for the person giving up an email address. Are there any objections they might have? There’s also nothing wrong with offering all of these benefits to your email subscribers. Perhaps you partner with local businesses and hold events or activities that would be attractive to the potential email subscriber. What could you offer in terms of exclusive content that only email subscribers receive? If you don’t offer discounts, think of your email list as a VIP club. If your business offers discounts or promotions, this is an excellent way to entice someone to join your email list.Įxclusive content. Now that you know why consumers sign up, you can use that information as a starting point to decide what to offer in exchange for an email address. What would be enticing to the potential email subscriber?
Let’s answer these questions with a retail store in mind. Are there any objections they might have?.What would be enticing to a potential email subscriber?.Answer these four questions to create a script focused on the potential email subscriber. Once you have your script, modify it for the different places you can ask for email addresses. Keep this in mind as you answer the following questions. Consumers want something in exchange for giving you their email address. These reasons highlight the need to stay focused on providing value to your potential email subscriber. To show continued support for an organization.We asked consumers, and these are the top three reasons they join email lists: You should also know the answer to the following question.
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